Charity Corporate Partnerships Guide

Partnership types: Cause marketing (% sales), sponsorships (events/programs), employee engagement (matching/volunteering), licensing (products). Successful: Target + St. Jude ($1B+), RED + Global Fund (AIDS), Nike + Girl Effect (empowerment). Red flags: Pinkwashing, token support, mission misalignment. Best: Authentic, long-term, mutually beneficial with measurable impact.